OUR APPROACH
A Four-Phase Approach to Development Excellence.
Our responsive design process is fluid and changing, just like the technology we build with. The graphic outlines the general process we use today to develop dynamic solutions. This process stems from our team make-up, tools, and workflow.
We believe that good quality design requires more than just creativity. It requires research, analysis, and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities. To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.
Before any actual creative work begins, we conduct extensive background research and analysis. We will schedule meetings with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
Design work begins when our analysis is complete and you are on board with the initial concepts. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before entering into our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least two creative concepts for your evaluation.
After you select your preferred creative direction, we begin design execution. We work with you to select images and gather copies for the final design pieces. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with our inhouse printers to make sure that the finished product meets your expectations.
After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data gathering tools – such as customer surveys – to collect insight from your target audiences.
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